You are taught from day one that the patient comes first. Your ability to connect with, diagnose and treat your patient is all that matters. NOT! You must also know how to build and run a successful business. That includes knowing how to market WHAT you do and WHO is doing it, YOU! 

For years now, others have been profiting from what you do. You are told that running a solo practice is too hard and too expensive for you to do it on your own. So you fork out thousands and hundreds of thousands of dollars paying other people to run what should be YOUR business. They profit directly from all the years of training YOU'VE paid for and in most cases, are STILL paying for.

Together we will create a SALES STRATEGY, for you, that will make YOUR business more enjoyable and profitable!

Course Curriculum

  • 1


  • 2

    Chapter 1--The Happiness Quotient

    • Lesson 1 The Happiness Quotient--You Mean I'm Supposed to Enjoy This?

    • Happiness Quotient Worksheet

    • Appreciative Inquiry--A Deeper Dive

  • 3

    Chapter 2--Vision, Mission, Call to Action

    • Lesson 2 The Foundation and New Beginnings

    • Your Business Foundation

    • MEDICINE AS A BUSINESS_Your Business Plan

  • 4

    Chapter 3--The Differentiator--My BOLD Statement

    • MEDICINE AS A BUSINESS_The Differentiator

    • The Differentiator Light Bulb Moment—Who am I really?

    • How to Differentiate Yourself in the Marketplace

  • 5

    Chapter 4--Nuts and Bolts--What comes next?

    • Master List

    • Increase Your Self Confidence and Ensure Success

    • Business Success Markers

    • The Seven Stages of Your Business

  • 6

    Chapter 5--Giveaways and Value Added

    • Is It Ethical To SELL?

    • Self Promotion 101

    • Patient Fear of Missing Out

  • 7

    Chapter 6--The Two-Way-Relationship

    • You Are In Control!

    • Patient Do's and Don'ts

    • Professional Closeness _Patient Relationships

    • Relationship Survey

  • 8

    You and Your Mature Business Practice

    • Modifying Your Business

    • LIfecycle of Your Business Physician Practice


About the instructor


Sydney Ashland

Sydney Ashland is a Medical Practice Consultant and Professional Coach with 20+ years experience using her unique, Rapid Pattern Integration Technique and proven business strategies to effect permanent change in physicians’ lives.